Pinterest will get into the advertising bandwagon in a big way and in time, don’t expect your promoted pins to appear without first paying them. Now Pinterest is a good spot to start curating interesting bits of photos and graphics for your business. People who follow you currently have to follow you to get an update on all your boards so that’s not a bad thing.
How the future will translate will depend on your budget. Integrating Pinterest to your online business is a good idea but only if you have set aside the required number of hours in a day to curate or create new pins for people to see.
After years of questions about how it will make revenue, Pinterest roadmap to monetization is becoming more clear. The company announced today that its Promoted Pins, which it made available in beta to certain brands eight months ago, have performed “just as good and sometimes better than organic Pins” and it will make the program available to all advertisers on January 1.
Pinterest claims that brands who participated in the Promoted Pins beta program saw a 30 percent increase in “earned media”—or the amount of people who save a Promoted Pin to one of the boards. Promoted Pins are repinned an average of 11 times, the same as a normal pin made by one of the site’s users. Furthermore, Promoted Pins continued to get more pins in the month after a campaign, or a 5 percent increase in earned media.
Once the Promoted Pins program rolls out, Pinterest says…
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