How Facebook is spamming you…on your Newsfeed

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Everyone at some point would like to buy girl scout cookies to support the outfit. Imagine if you did, then automatically a whole bunch of them would descend on your neighbors to ask them to buy into it as well.

This is what is happening with Facebook’s new Newsfeed algorithm. During the conference, a warning shot was fired on the new Newsfeed algorithm where you are shown content from which your friends have liked. What they didn’t tell you was that the liked items were in fact sponsored adverts.

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The powers that be in Facebook decided that well, we need to target these sponsored adverts and here is a great way to do it, asking you directly if you would want to see it in your newsfeed. As these are adverts and not content, you get the idea where they are coming from.

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When I read the Improve your News Feed content box, I was actually thinking, hey, maybe there are some contents that I missed since I don’t want to see so many adverts on the time line. It is no secret that Facebook tracks the cookie trails left from your visit to Amazon, Aliexpress and any shopping portal and targets you with adverts.

So each time you see an advert on your timeline with the same item which you had searched for on a shopping site, you know it is them.

 

Facebook monetizes you as a commodity. So only advertisers will be spammed to your time line each time you click a preference of the sort of adverts to show up on your newsfeed. To avoid this, click at this spot to give them the run around.

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How to deal with Adverts on your Newsfeed

Each time you see an advert on your newsfeed and scroll pass it, Facebook algorithm thinks you may have missed it. So it keeps popping up over and over again. To banish them, you should do the following.

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When you click on HIDE ADVERT,  a new pop up box appears.

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All you have to do is click any of the advert options. I usually selected the third as I find it offensive that Facebook is showing me adverts on my timeline.

Adverts are now OVER Whelming!

It is high time users demand useful content versus paid ones. The sidebar is already full of adverts in the PC browser window. The migration of users to mobile apps is what made Facebook turn to Newsfeed adverts.

Over 80 percent of any FB Page views are now on Mobile devices, and if you don’t claw back some of that space from your newsfeed, it will get worse as more and more adverts will start to appear on you FB mobile app Newsfeed, so that means you see less and less of actual content.

Actual content are those which takes you to the article hosted on a news or blogging site. These Facebook Newsfeed adverts just takes you to another shopping site.

If this case, bloggers and content creators are no longer needed since Facebook already started testing out Instant Articles, which may give some bloggers the eyeballs but not necessarily the traffic you need to sustain your blog. This clandestine way or selling adverts to FB users is another nail in the coffin for bloggers and content creators.

Content creators are being squeeze out of the picture while users of Facebook have to bear the brunt of increasing data traffic to your timeline that are….adverts.

So let’s all put a stop to it before it gets any worst.

 

 

 

 

 

 

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Twitter wants to sell you stuff thru Twitter Ad Pages

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So content marketing doesn’t matter anymore now that Twitter has dedicated itself to serving you ads.

The new service is aimed at grouping all the tweets and retweets into a cohesive page for everyone to see and click the buy button in the process. In other words, all the details of the product is there within Twitter and there is no need for hot linking that to a separate entity like a Facebook page or microsite.

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Retail Fatigue Personified

It is relatively easy to build this up but what I must warn you of these days is retail fatigue and User Experience (UX) issue. For me at least, Facebook adverts are getting more intrusive but for others, they can tolerate it. Tumblr has transitioned to this mode as well and so did Instagram. Paid advertising is the way to go when you got the eyeballs.

So what is your content worth these days?

Online retail fatigue is when you get tired of these adverts popping up on your newsfeed and with it, you get tired and give up on it altogether.

True. There are two groups of people, those who are out shopping and those who do not know what they want but are willing to buy something. But that generalization can’t be applied to everyone who surfs the Internet can you?

Where is the old fashion community building tools? Is that dead too now that Twitter has advertising pages which you can land on?

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Twitter Users can react in the most Unkind Way

Here is something brand PR has to prepare for. Your preferred hashtag can be hijacked just like what happened to NY Police Department.

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There are so many Twitter fail campaigns when it comes to using hashtags. Users will retweet and tweet your preferred hashtag and along with it comes the political and environmental messages. The same can be said for someone out to hijack ot sully your brand by associating it with fictional claims. Would you have time to fight the fire when it starts?

Makes me wonder if the PR agencies of the world are willing to vet the hashtag streams 24/7. I am sure they will….for a price.

So before you write that cheque for a Twitter only campaign, which promises to convert your tweets to direct sales, remember that your competitors can send out their own team to haunt you. In the book of dirty tactics, there is no such thing as fair play.

Any sort of direct promotional effort on Twitter will be out of your control when the negative viral impact becomes apparent.

How Twitter is following in the footsteps of Weibo

To avert any further disasters on its stock price, Twitter is following China’s Weibo to get ahead in the social network business.

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Weibo’s micropages has been hijacked by Twitter for adverts and buy conversions while rich media, from GIFs, short videos and live streaming are already in place to the next wave of content sharing. Copying these innovations is hardly new, after all, if the Chinese can steal design concepts from Apple, why can’t Twitter steal content concepts from Weibo?

Twitter has much to fear from its Chinese rivals if it doesn’t evolve. Stock price aside, Twitter has to garner much more active users who seem to be flock to other social platforms like Pinterest and Instagram. In terms of real user growth, the rest of the world isn’t entirely sold on Twitter alone.

For me, the biggest let down is really the Twitter Mobile App.

The landing page when you land on is your newsfeed. I just want to see my profile page to know that I have landed in the right page but you don’t get that.. If Twitter copied the user interface for FB, it makes a whole better sense.

Twitter is more of a mobile platform than one that works on desktop PCs.

All they have to do is to make package the UX of the desktop web version into a mobile app. For example, trending stories don’t show up on your mobile newsfeed page unless you use the desktop browser version. Why can’t they have a left to right or right to left swiping gesture to implement these content feeds? Like swipe left to retweet…?

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The user experience matters and it’s not about having more promoted tweets or ads because as long as people are not actively tweeting on this network, they are definitely spending time post to some other social platform.