Now that we have all written off Facebook for content and marketing engagement, we have to find another content outlet to try spice things up. Instagram at the moment is trying to rev its engine up a bit by going more exploratory and in the process suggest new ways for people to follow like minded post from Instagram users. This is an interesting move as it is generally regarded as the next step towards advertising and promotional ad space. Instagram’s growth has been phenomenal. Look at the stats published so far and you know what I mean.
So before Instagram gets into the same Facebook act, by forcing you to advertise to get seen, there is no better way to ride the wave than now.
How to Ride the Wave for Free
I peered into my crystal ball and have seen the future. Instagram will soon have its algorithm and that means you are going to have to fight to get noticed but until then, here are some rules to follow.
Encourage User Generated Content
In any B2C business, UGC is the best way forward. They are your ambassadors, and you don’t have to do the heavy lifting. Now as a business owner, when was the last time you thought of your customer’s satisfaction and UGC? How many times have you come across a boutique that supports or encourages UGC? Or for that matter a retailer that was UGC friendly? Forget the luxury goods store that protects the design of it products. It won’t work there coz they charge so much for something which can be copied for a fraction of the cost, hence the ‘no photography’ rule but what about general retailers who want to make a difference? Allowing your customers to browse, try things out and even take a selfie when trying an outfit is going to generate eyeballs and in the process generate awareness and branding. Restaurants and cafes already offer free WIFI for customers, and this makes for an easy check-in and free advertising to their friends who will come by.
Make use of the 15 Seconds of Fame on Video
If you want to create interesting content on your own, then try posting a video. 15 seconds is pretty easy and if you have an app like MeiPai, which is mentioned in another of my blogs on video apps. There are plenty to choose from and some like MeiPai even offers auto editing to make your job easier.
Instagram allows for Editing in Post
Another new feature from Instagram this time, you can edit all your earlier post without having to worry about what you left out the last time. Previously, you had to delete the post and repost them. Well not anymore.
This means you can link your post to your G+ site, webpage or FB Pages (if you haven’t already dumped it) on a later date, or for that matter add in your twitter links. We all know that sometimes when you generate a shortlink, the process becomes cumbersome on mobile.
Location data can also be edited. So if you moved shop for some reason and need to re-edit all your older post, you can do so now. Having a check-in location gives your business credibility. So remember to make use of the new editing feature to stay current.
Achieving Business Succes in Instagram
There are plenty of competing platforms when it comes to video and image post. For example, in Latin America, the de facto choice is Mobli. While for China, Instagram is still blocked so you only have access to Storycam, which is an app from the same folks who brought you WeChat.
All of these apps have cross posting capabilities so you can of course post to more than one social account or for that matter duplicate the post in different social account.
Instagram will in the future change its algorithm to match that of Facebook. Until that time happens, you better start building your audience on Instagram now.