Gunning for a top rank on Google search? Have you started building your content credibility with Google’s authorship program? Haven’t? Better get cracking now before it is too late.
In the past, anyone can pen some nonsense and share that to the world. This hasn’t changed of course but what is written has. According to the latest Hummingbird SEO metrics, long form content is more important than those 100 words rants you post on Facebook.
To ensure that the long piece of text is rightly attributed to you, Google changed the Hummingbird metrics to weigh in on WHO is providing the content. This is where Google Authorship comes in to diss you down if all you ever post are rants about your mother.
This whole authorship thingy might sound really complicated but it isn’t. All you have to do is to create an active G+ profile and link that to all your blogs. That’s it!
What makes for an active G+ profile is simple. Make sure you fill in all the information about yourself, with a picture and a list of stuff you do. Think of the G+ profile as your link-in calling card to everything you do on the web.
Creating Content for Inbound Marketing
I hate to say this but what your fifth grade teacher said about being able to write well is probably more true today than ever before. Google SEO and Facebook SEO is different. For Google, it is a text type search engine whereas Facebook places more importance on sharing visual things like pictures and video.
I won’t touch on pictures and video as this requires more skill and dexterity to produce. What I will tell you is that text based content is really much easier to start with but you have to be truthful about the first thing that comes to you, that is…are you able to write something decent that can be understood by humankind.
I have seen in my career many failures with people often bearing college degrees, Masters and PhDs who can’t write a line interesting enough to be shared. This is no fault of yours of course, you can write a thesis like a text book and people will never read them except maybe for your college professor.
Text content only needs to fulfil two things.
- Interesting and informative writing
- Entertaining and witty writing
How not to be your Boring English Teacher
Remember the time when you were in school, you flipped those school text books and fell asleep reading it? They will come across as really informative but dull to read. Your teacher’s job is to make sure you learn it and he or she has to make it sound interesting enough for you to pick it up. So remember this golden rule…
Informative articles may not be interesting, if you want to offer great content you have to make it Informative and Interesting at the same time for it to be any use to people reading it.
This is a talent that you may not have and it is best to admit it before you embark on the journey to gain world wide authorship rankings. There is absolutely nothing wrong if you decide to hire a writer to do this for you. Just make sure this is kosher with the writer as they sometimes write for many people and will reuse bits of what they have given you.
Google will not fault you on informative content, as facts are facts and there is not need to fictionalise content to meet Hummingbird metrics. How you choose your words to explain the content matters.
The Art of Making Stuff Interesting
If you are knowledgeable, then this would be pretty easy.
Give examples based on everyday facts to things that people can relate to!
People often give dimensions and measurements in numbers, this is fine but you should also give it a dimension that people can relate to, like the size of two football pitches, or the length of a candy bar.
Write about your own experiences with the subject matter!
Your own experiences to validate a point is crucial to making that yours and no one can steal this from you. Those ‘epiphany’ moments makes for great writing and this can help others relate to what you are talking about.
How to Be Entertaining as a Writer
To me, this is perhaps the most difficult thing when you’re not up to it. Everyone has their bad days so if you are asked to write something entertaining, it better be on a good day. There are some rules to follow which will be helpful:-
Ante up on that Thesaurus and increase your Vocabulary
You need words, lots of it, to throw at would be readers to keep them nimble. Language is used to communicate but sometimes we tend to have different words to describe similar situations. Having a vocabulary the size of a Blue Whale will help somewhat to conquering the authorship world.
Be Visual and Graphic about your Experiences
Your sense of observation is important when writing about first hand experiences. It’s like a painting. You fill it with color which then allows your eyes to dance with it. Color, smell, touch all give a visual account of what you are experiencing.
Exaggerate the facts to be witty
I have discovered that comedians, when using their punch lines often resort to exaggeration as means to be funny and witty. Just look up all the comedians and instead of enjoying the stand up action, analyse what they say and the words they use. Ask yourself why the punch line was so good. Once you get an idea on how to do this, sprinkle it around your writing. Bear in mind that you don’t need to be funny at every paragraph, otherwise it will read like a nonsensical feature.
Poke fun at Cliches and Social Norms
There are a lot of cliches that are cultural and you don’t have to resort to anything derogatory. Political cliches work best, racial ones only alienate your readers. Humans are creatures of habit. They take a dump every morning, have coffee and read the morning news. This in itself is a good cliche for everyday humor.
What Google Authorship Does for You
Online credibility. That’s the one thing that ties you to the SEO. If you take credit for all you have written, and people find it useful, they will start to share it.
By taking credit for what you write, you are in fact protecting your turf as a writer. No one can take that away from you even if they steal your article. Once Google has built a depositary of your work, they will rank your contributions higher on the search results. In time, you will become an authority on what you write about.
How to Protect any Written Content?
This is a trick I learnt from the folks at Google. If you want to catch someone copying your content, well first select a very unique sentence from your written content and paste that into Google Alerts. Once the search engine comes across this sentence, it will send you a notification to your Gmail account. Simple.
Some sites will give you credit while others will steal wholesale from you. It’s up to you to file a DMCA complaint. That said, it’s never easy to get a take down as long as the offending site lies outside of the US. But to me, it doesn’t really matter. What matters is that Google Authorship knows that the written piece came from you and for that alone, it will thumb down the offending site in search engine results.