No more messing around with those songs and videos which you have spliced from movies. Facebook is at it again, this time taking on copyrighted videos and songs posted by users to the social media site.
It won’t affect you as long as you don’t post a song/movie/video via manual uploading. This means that if you spliced that cute video of your kid playing in the garden to the tune of Paul Simon & Art Garfunkel, chances it will be rejected if you tried to upload it directly to Facebook servers. Apparently this also applies to Brands whose commercial contain copyrighted songs that are uploaded to Facebook directly.
What Does this mean for Content Developers?
Well, it won’t hurt the large brands as much. They can appeal the decision via the link provided once any sort of copyrighted songs and videos are detected.
What’s amazing about this detection algorithm is that it taps a huge database of music and video signatures and you can’t possibly bypass this. No more free rides for you baby! That’s what Facebook is saying but more importantly, it hopes to avoid any possible lawsuits from copyright owners. Those affected by this new ruling would be those who fall in the following categories.
Fan Page Owners: you can’t post short clips of movies or video taken directly from copyrighted material
Business Page Owners: Who use copyrighted music in background video clips
Personal Pages: You can splice and cut your own music video by adding copyrighted music
No Way Out
You can still link a video from a third source like Vimeo or YouTube without them asking for it to be removed so that’s about all the bandwidth you can have for now. Facebook seems to want original content, in the same way YouTube wants original content. This means you gotta get more crafty with your content development. Maybe even resort to using local music that isn’t copyrighted.
What’s more, Facebook hopes to save on those gazillions of megabytes in storage once you stop uploading anything remotely copyrighted. Sounds like a good idea for now but let’s see how far it is headed.
With other video sharing sites, the applicable laws pertaining to DMCA will suffice. Say that an offending video or music has been used on a YouTube post, it is up to the copyright owner to launch a complaint. Failing that it stays up. Copyright owners are loath to use DMCA as it means a full time division has to be set up to police the Internet. So many of the stuff shared on YouTube stays there until someone discovers it. But not with Facebook. They don’t need a DMCA complaint filed against you to take you down. They do it the moment they detect a copyright infringement with an algorithm database.
So if you happen to have a video to share with friends, please remember to avoid using Facebook. That’s the best way to stay kosher.