It doesn’t take a lot to know that the English speaking world has only a few social media properties which make any sense, or cents if you care to invest your time and money in the hope of a return. Contrary to popular belief, it is not as complicated as it seems though many social media management platforms like to think so.
These can be put in their place with the following infographic. Easy to understand and sans the usual sales talk you hear from Internet Marketeers.
There are a sizeable number of them that claims to be the be all and end all management tool but I beg to differ. They all allow you to manage your social media connections, and from the chart alone you’d get a good idea on what’s how there in the Anglophone world.
Even though Facebook is localised to suit many non-English countries, there exist a huge community of social media platforms that is out of bounds of this chart. For example in Japan and China, Facebook is a non-connector. And those two countries make up the first and third largest online consumers in the world by revenue generated online. They consume everything from games, online content to e-commerce to downloadable porn.
What’s more, Japan has it’s own social network that are targeted at their own native market. Facebook to them is just an afterthought. Then you have China, where Facebook is…banned.
Internet Marketing for Social Media
Almost all Social Media Management sites casually forget to mention that you need to have engaging and useful content on hand before you start any Internet marketing. WTF? You mean I can’t pose a selfie to get the ball rolling? Not unless you’re an up and coming porn star.
Making awesome content takes talent, but none of the Internet Marketing agencies will tell you this upfront. You could of course do it on your own by using one of the many social media marketing tools. Just look up Buffer, Hootsuite, Oktopost, Zoniz or marketmesuite, all of them want your money at some point so be forewarned.
These social media marketing and management tools are aimed at different consumers but somehow, when you look at them closely, they all seem to offer a cookie cutter type social media marketing solution. They give you the freedom to schedule post, manage your Facebook Page and get all the statistics associated with it but none of them tell you how to make awesome content for your social media feed. They all assume you already know how to create awesome content in the first place. However there is a way out, you can always curate your content from various other sources. This is by far the cheapest option if you don’t mind sitting around the whole day looking for stuff on the Web or Internet. It is a very labor intensive workout so remember to make a big pot of coffee before you start.
Checklist for Content Development
To make things easier for you. Just consider the following:-
- Can you write decent copy in English? And by this I don’t mean ‘SMS text’ with emoticons.
- Can you take a decent photo that people will often admire? And I am not referring to pictures of food or selfies you post daily on Instagram.
- Can you stage and capture a decent video clip for sharing? By this I don’t mean those borderline porn clips you share with your girlfriend or boyfriend on Snapchat.
If you happen to answer ‘no’ to all of these, please get help coz you are gonna need it. How much you are willing to spend depends on you. There are cheap and super cheap content developers. I hear that a 15 second Bollywood video production cost you only $1.95, so if that’s your budget, go for it. But be forewarned, you get what you paid for.
The Low Down on Social Media Marketing
The start and end point for all your awesome content is always the same. You want to bait as much traffic as you can. This is the basis of all Internet Marketing strategies.
Once you have your content settled, then it’s time to hit the social media circle. Post, cross-post and cross link all your content with the various social media networks. Which to choose? I leave it to you.
I have designed the simplest diagram I can think of for Noobs. There is a more complex one that I will share on a later date. So get cracking on those awesome content!