Facebook Video revises Copyright Algorithm

timthumb

No more messing around with those songs and videos which you have spliced from movies. Facebook is at it again, this time taking on copyrighted videos and songs posted by users to the social media site.

It won’t affect you as long as you don’t post a song/movie/video via manual uploading. This means that if you spliced that cute video of your kid playing in the garden to the tune of Paul Simon & Art Garfunkel, chances it will be rejected if you tried to upload it directly to Facebook servers. Apparently this also applies to Brands whose commercial contain copyrighted songs that are uploaded to Facebook directly.

What Does this mean for Content Developers?

Well, it won’t hurt the large brands as much. They can appeal the decision via the link provided once any sort of copyrighted songs and videos are detected.

fbcopyWhat’s amazing about this detection algorithm is that it taps a huge database of music and video signatures and you can’t possibly bypass this. No more free rides for you baby! That’s what Facebook is saying but more importantly, it hopes to avoid any possible lawsuits from copyright owners. Those affected by this new ruling would be those who fall in the following categories.

Fan Page Owners: you can’t post short clips of movies or video taken directly from copyrighted material

Business Page Owners: Who use copyrighted music in background video clips

Personal Pages: You can splice and cut your own music video by adding copyrighted music

No Way Out

You can still link a video from a third source like Vimeo or YouTube without them asking for it to be removed so that’s about all the bandwidth you can have for now. Facebook seems to want original content, in the same way YouTube wants original content. This means you gotta get more crafty with your content development. Maybe even resort to using local music that isn’t copyrighted.

What’s more, Facebook hopes to save on those gazillions of megabytes in storage once you stop uploading anything remotely copyrighted. Sounds like a good idea for now but let’s see how far it is headed.

DMCA Takedown

With other video sharing sites, the applicable laws pertaining to DMCA will suffice. Say that an offending video or music has been used on a YouTube post, it is up to the copyright owner to launch a complaint. Failing that it stays up. Copyright owners are loath to use DMCA as it means a full time division has to be set up to police the Internet. So many of the stuff shared on YouTube stays there until someone discovers it. But not with Facebook. They don’t need a DMCA complaint filed against you to take you down. They do it the moment they detect a copyright infringement with an algorithm database.

So if you happen to have a video to share with friends, please remember to avoid using Facebook. That’s the best way to stay kosher.

 

 

 

 

 

 

 

Advertisements

Facebook Video: The next Content Revolution?

slide16

Why do I need to create video content? How the heck do you justify spending on creating video content? Is video really necessary in this day and age of the Internet?

Facebook is preparing to attack Google’s YouTube on the content front and that’s something you have to sit up to take notice. When it comes to churning those eyeballs, Facebook hopes to dominate with its own Video uploads.

Why Video Content Matters

When Techcrunch uncovered the secret missives, they had a whole lot of data from FB stalwarts to show that they are preparing to attack YouTube with a new Video Channel. This is tantamount to declaring war, Pearl Harbor style, on your rivals…except that, well the plans leaked out too early. So no surprise attack.

For the moment, most of the videos uploaded on the Internet today is on YouTube, and to a lesser extent, Vimeo. Facebook doesn’t even come to mind when it comes to uploading a clip unless it’s through Vine or Instagram.

Nothing is stopping you from recording a video and uploading it through Facebook’s mobile app but no one really cares to do it, at least for now.

The YouTube Conundrum

Why is YouTube so hot? Why do you even want to start producing video content? Good question.

Now video isn’t for everyone. You have to know that from the moment you started your business online. The problem with video is two folds. First, you need some form of creative talent to produce something worth watching. If you are a budding Spielberg, then fire away but video production can be produced for as cheap as that five dollar hooker down at the red light district or as expensive as what DC shoes have shelved out for Ken Block’s Gymkhana videos.

youtube-statistics-social-media-infographic1-600x848

There are plenty of statistics to justify producing video for promotional purpose. If you have the mind to digest numbers, head over to socialblade.com for more information. What’s more, video content affects your SEO rankings in the eyes of Google…after-all, Google owns YouTube.

Why do people only flock to YouTube?

Original content partners—that’s the term parlayed around on social media. This alone is driving most people to YouTube. There is a little known fact that original content developed for Internet release will get to partner YouTube for revenue sharing on adverts. Pop stars and music labels see this as an added boon to their bottom line and they create or develop channels to release video content. With so much video content onboard, people will naturally flock to YouTube to cure their boredom.

If you took the trouble to create a YouTube channel, fed it with original content, you too can make money from it. So why not right? Except maybe that you haven’t the faintest idea on what works and what doesn’t.

Social Landscape and Video Sharing

slide18

Recently, Google tried to tell its G+ members to upload and comment video based on your true identity. This is probably the first step to verifying that the comment and vid came from a credible and verified source and not by someone who claims to be Elvis—the venerable rock star who croaked decades ago.

Facebook is heading towards the same direction though I am not sure if that includes some form of partner program for original content producers.

The Reality of Video Development

Scripted or unscripted, you can’t produce a promotional video for you business without some kind of planning. There are some people who produce Guerilla videos for much lower cost with the optional car chase scene thrown in, but that takes persistence, luck and a whole lot of creativity.

You can of course create videos for next to nothing just to decorate your social page on Facebook or G+, but you still need someone to shoot them if you are not hands on with a smartphone.

There are plenty of lessons to learn when it comes to developing content on video and I will probably take my time to revisit this subject on a later date…if you are interested. For now, I’m in a Christmas mood. So Happy Holidays everyone!