YouTube Red to remedy Content blocked with AdBlockers

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One of the problems faced by content creators these days is that more and more people are blocking ads that helps fund content. For example, a lot of the stuff you watch on YouTube is advertising funded, but if you use a ad blocker, then content creators are going to suffer.

This is apparently the line taken by Apple, which in its war with Google (who also owns YouTube) is launching adblocking as a native option for iPhones. This means, ads won’t be showing up where content is displayed.

This is bad news for you, as a content creator if you are relying on eyeballs to help support your content creation efforts. However it won’t affect you if you happen to be video blogging about your own business and the content you display is basically a means to promote your own business online.

This is why Google has introduced YouTube Red.

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Now, Red sounds terrible as a name. It smacks of communism and China but in reality, it’s just another portal to get you to pay for content. It is a channel to monetize content for creators which isn’t new. Vimeo has similar subscriptions for content in its PRO service where you can sell your content in return for a fee of US$200 a year.

For Red, YouTube will pay you for the eyeballs you attract on your channel but your channel will not be available to free to view public streams. The other thing is that your content is distributed on a pay to view by hour basis of a subscriber. This means that YouTube takes 45 percent of the subscription revenue while the remaining 55 percent is distributed to content creators base on the number of hours a viewer spends on your channel. So if say a subscriber views your channel 10 hours a month out of 20 hours in total, you get 50 percent of the revenue.

YouTube Red also opens up the possibility of funding for your content creation. So if you have a channel which is valued, you might get some cash tossed your way to produce even more content.

At launch, the new YouTube service will carry a few unique channels not found on ‘free to stream’ public channels. These include…

  • Scare PewDiePie: a reality-adventure series
  • Sing It!: a scripted comedy that lovingly satirizes the reality singing competitions
  • Fight of the Living Dead: famous YouTubers trapped in “a frighteningly realistic zombie apocalypse”
  • A Trip to Unicorn Island: feature-length movie gives fans a look inside the life and journey of Lilly Singh on a 26-city tour

Some pundits have pointed out the caveat to all this is that fans who are not subscribed to Red, won’t be able to view your channel anywhere in the world.

For the majority of YouTube fans, who have been fed a steady stream of free content, the thought of paying for a subscription sounds too Netflix.

We do not know at this stage if the content you watch on Red is sharable to other social networks and if they are not, then there is no chance of your channel ever being promoted outside of the YouTube universe. This is a chicken and egg issue as if you’re not already famous on YouTube with millions of views, chances are you are not going to get noticed on Red.

So it has to work both ways, for subscribers to view their favourite content that is now found on YouTube Red, they have to subscribe, otherwise they won’t be getting their fix anytime soon.

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Facebook Video: The next Content Revolution?

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Why do I need to create video content? How the heck do you justify spending on creating video content? Is video really necessary in this day and age of the Internet?

Facebook is preparing to attack Google’s YouTube on the content front and that’s something you have to sit up to take notice. When it comes to churning those eyeballs, Facebook hopes to dominate with its own Video uploads.

Why Video Content Matters

When Techcrunch uncovered the secret missives, they had a whole lot of data from FB stalwarts to show that they are preparing to attack YouTube with a new Video Channel. This is tantamount to declaring war, Pearl Harbor style, on your rivals…except that, well the plans leaked out too early. So no surprise attack.

For the moment, most of the videos uploaded on the Internet today is on YouTube, and to a lesser extent, Vimeo. Facebook doesn’t even come to mind when it comes to uploading a clip unless it’s through Vine or Instagram.

Nothing is stopping you from recording a video and uploading it through Facebook’s mobile app but no one really cares to do it, at least for now.

The YouTube Conundrum

Why is YouTube so hot? Why do you even want to start producing video content? Good question.

Now video isn’t for everyone. You have to know that from the moment you started your business online. The problem with video is two folds. First, you need some form of creative talent to produce something worth watching. If you are a budding Spielberg, then fire away but video production can be produced for as cheap as that five dollar hooker down at the red light district or as expensive as what DC shoes have shelved out for Ken Block’s Gymkhana videos.

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There are plenty of statistics to justify producing video for promotional purpose. If you have the mind to digest numbers, head over to socialblade.com for more information. What’s more, video content affects your SEO rankings in the eyes of Google…after-all, Google owns YouTube.

Why do people only flock to YouTube?

Original content partners—that’s the term parlayed around on social media. This alone is driving most people to YouTube. There is a little known fact that original content developed for Internet release will get to partner YouTube for revenue sharing on adverts. Pop stars and music labels see this as an added boon to their bottom line and they create or develop channels to release video content. With so much video content onboard, people will naturally flock to YouTube to cure their boredom.

If you took the trouble to create a YouTube channel, fed it with original content, you too can make money from it. So why not right? Except maybe that you haven’t the faintest idea on what works and what doesn’t.

Social Landscape and Video Sharing

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Recently, Google tried to tell its G+ members to upload and comment video based on your true identity. This is probably the first step to verifying that the comment and vid came from a credible and verified source and not by someone who claims to be Elvis—the venerable rock star who croaked decades ago.

Facebook is heading towards the same direction though I am not sure if that includes some form of partner program for original content producers.

The Reality of Video Development

Scripted or unscripted, you can’t produce a promotional video for you business without some kind of planning. There are some people who produce Guerilla videos for much lower cost with the optional car chase scene thrown in, but that takes persistence, luck and a whole lot of creativity.

You can of course create videos for next to nothing just to decorate your social page on Facebook or G+, but you still need someone to shoot them if you are not hands on with a smartphone.

There are plenty of lessons to learn when it comes to developing content on video and I will probably take my time to revisit this subject on a later date…if you are interested. For now, I’m in a Christmas mood. So Happy Holidays everyone!